My Projects
I worked at Slack from 2022-2024, it was a blast. The work that lit me up the most was building the new version of our influencer marketing program. The challenge was to help re-ignite the self-serve business, and my idea was to partner with highly credible and entertaining tech content creators.
What made my approach unique was identifying creators that had significant email lists in addition to their social presence on YouTube, Instagram and other channels. This enabled us to create highly effective calls to action and drive click through to the self-serve landing page, where many took up the offer to get started with Slack Pro.
Here you can see the vlog we created with Sara Dietschy, where she documented her experience with Slack at SXSW.
Over a period of two years, I collaborated with several top tier influencers to create positive association with the Slack brand, stay top of mind, and create awareness and drive click through for the self-serve offer to get started with Slack Pro.
Content creators I worked with directly include:
The NBA 2K League is the official esports league of the NBA (National Basketball Association).
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I was one of the first two external hires brought into the core team to start the league. I developed our social media strategy and launched all social channels, including Twitch and YouTube live streaming.
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In 2019 I started the league's TikTok account in the early days of the platform, and grew the account to over 100k followers in the first six months. I also led content development with content creators and influencers for our TikTok channel, and established the first NBA 2K League celebrity game featuring former professional basketball players, NBA 2K YouTubers, and Twitch streamers.
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I also developed the digital plan and launched the official NBA 2K League website and mobile app, and drove the campaign to build a significant email database (120k+).
Vibe Coding Projects
I've been curious to learn as much as I can about AI, and I've been building some fun projects using Lovable.
The first one is Dommy's Animal Quiz, which was inspired by my daughter who loves animals and created this site with me (very fun if you have kids around 5-10 years old!). The second projects is NBA Playoff Predictions, where NBA fans can check the form of all of the leading contenders for the championship and NBA awards, and make their picks for who will win.
